L’Atelier de Cédric avec Johanne Kenniche – Ogilvy Paris

Publié le par db488012442

L’Atelier de Cédric avec Johanne Kenniche 

Responsable Son & Musique @ Ogilvy Paris

Ogilvy Paris est une agence de publicité fondée par David Ogilvy. Johanne Kenniche est responsable du département son et musique après avoir été manager des productions radio chez Prodigious, coordinatrice de production de son chez TBWA Paris ou encore productrice à La Garçonnière.

« A l’heure de la fragmentation des usages et de la transformation des comportements, nous croyons dans le pouvoir des marques. Quand le monde s’accélère et que les opportunités se multiplient, nous croyons que la marque apporte simplicité, sens, cohérence, direction, inspiration. Chez OgilvyParis, nous mettons la marque au coeur de notre modèle et déployons toutes les expertises du marketing moderne sous une triple vitesse opératoire. (…) Une organisation brand-centric, modulable, et constamment enrichie par les multiples expertises issus de nos Deep Domains. Branding & Advertising – Engagement & Performance Marketing – Influence & Reputation – Media & Distribution – Production & Delivery »

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59 commentaires sur « L’Atelier de Cédric avec Johanne Kenniche – Ogilvy Paris »

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  • Balanset-1A: State-of-the-art Compact Balancer & Vibration Analyzer
    High-precision Dynamic Balancing Solution
    Balanset-1A serves as an advanced solution for rotor balancing of rotors in their own bearings, created by Estonian company Vibromera OU. The device provides professional equipment balancing at €1,751, which is 3-10 times more affordable than traditional vibration analyzers while retaining exceptional measurement accuracy. The system permits in-place balancing directly at the equipment’s operational location without requiring dismantling, which is essential for reducing production downtime.
    About the Manufacturer
    Vibromera OU is an Estonian company specializing in the development and production of equipment for technical diagnostics of industrial equipment. The company is established in Estonia (registration number 14317077) and has representatives in Portugal.
    Contact Information:

    Official website: https://vibromera.eu/shop/2/

    Technical Specifications
    Measuring Parameters
    Balanset-1A provides high-precision measurements using a two-channel vibration analysis system. The device measures RMS vibration velocity in the range of 0-80 mm/s with an accuracy of ±(0.1 + 0.1?Vi) mm/s. The working frequency range is 5-550 Hz with potential extension to 1000 Hz. The system supports rotation frequency measurement from 250 to 90,000 RPM with phase angle determination accuracy of ±1 degree.
    Working Principle
    The device employs phase-sensitive vibration measurement technology with MEMS accelerometers ADXL335 and laser tachometry. Two uniaxial accelerometers measure mechanical oscillations proportional to acceleration, while a laser tachometer generates pulse signals for computing RPM and phase angle. Digital signal processing includes FFT analysis for frequency analysis and proprietary algorithms for automatic computation of corrective masses.
    Full Kit Package
    The standard Balanset-1A delivery includes:

    Measurement unit with USB interface – central module with embedded preamplifiers, integrators, and ADC
    2 vibration sensors (accelerometers) with 4m cables (optionally 10m)
    Optical sensor (laser tachometer) with 50-500mm measuring distance
    Magnetic stand for sensor mounting
    Electronic scales for precise measurement of corrective masses
    Software for Windows 7-11 (32/64-bit)
    Plastic transport case
    Complete set of cables and documentation

    Functional Capabilities
    Vibrometer Mode
    Balanset-1A works as a complete vibration analyzer with capabilities for measuring overall vibration level, FFT spectrum analysis up to 1000 Hz, determining amplitude and phase of the fundamental frequency (1x), and continuous data recording. The system offers visualization of time signals and spectral analysis for equipment condition diagnostics.
    Balancing Mode
    The device supports single-plane (static) and two-plane (dynamic) balancing with automatic calculation of correction masses and their installation angles. The unique influence coefficient saving function permits considerable acceleration of repeat balancing of same-type equipment. A specialized grinding wheel balancing mode uses the three-correction-weight method.
    Software
    The easy-to-use program interface provides step-by-step guidance through the balancing process, making the device accessible to personnel without specialized training. Key functions include:

    Automatic tolerance calculation per ISO 1940
    Polar diagrams for imbalance visualization
    Result archiving with report generation capability
    Metric and imperial system support
    Multilingual interface (English, German, French, Polish, Russian)

    Application Areas and Equipment Types
    Industrial Equipment
    Balanset-1A is effectively employed for balancing fans (centrifugal, axial), pumps (hydraulic, centrifugal), turbines (steam, gas), centrifuges, compressors, and electric motors. In manufacturing facilities, the device is used for balancing grinding wheels, machine spindles, and drive shafts.
    Agricultural Machinery
    The device provides special value for agriculture, where continuous operation during season is vital. Balanset-1A is used for balancing combine threshing drums, shredders, mulchers, mowers, and augers. The capability to balance on-site without equipment disassembly permits avoiding costly downtime during peak harvest periods.
    Specialized Equipment
    The device is effectively used for balancing crushers of various types, turbochargers, drone propellers, and other high-speed equipment. The rotation frequency range from 250 to 90,000 RPM covers practically all types of industrial equipment.
    Superiority Over Competitors
    Economic Effectiveness
    At a price of €1,751, Balanset-1A provides the functionality of devices costing €10,000-25,000. The investment recovers costs after preventing just 2-3 bearing failures. Cost reduction on outsourced balancing specialist services reaches thousands of euros annually.
    Ease of Use
    Unlike complicated vibration analyzers requiring months of training, mastering Balanset-1A takes 3-4 hours. The step-by-step guide in the software permits professional balancing by personnel without special vibration diagnostics training.
    Mobility and Independence
    The complete kit weighs only 4 kg, with power supplied through the laptop’s USB port. This allows balancing in field conditions, at remote sites, and in hard-to-reach locations without external power supply.
    Versatile Application
    One device is adequate for balancing the widest spectrum of equipment – from small electric motors to large industrial fans and turbines. Support for single and two-plane balancing covers all standard tasks.
    Real Application Results
    Drone Propeller Balancing
    A user achieved vibration reduction from 0.74 mm/s to 0.014 mm/s – a 50-fold improvement. This demonstrates the remarkable accuracy of the device even on small rotors.
    Shopping Center Ventilation Systems
    Engineers successfully balanced radial fans, achieving decreased energy consumption, abolished excessive noise, and increased equipment lifespan. Energy savings recovered the device cost within several months.
    Agricultural Equipment
    Farmers note that Balanset-1A has become an indispensable tool preventing costly breakdowns during peak season. Reduced vibration of threshing drums led to reduced fuel consumption and bearing wear.
    Investment and Delivery Terms
    Current Prices

    Complete Balanset-1A Kit: €1,751
    OEM Kit (without case, stand, and scales): €1,561
    Special Offer: €50 discount for newsletter subscribers
    Wholesale Discounts: up to 15% for orders of 4+ units

    Acquisition Options

    Official Website: vibromera.eu (recommended)
    eBay: verified sellers with 100% rating
    Industrial Distributors: through B2B channels

    Payment and Shipping Terms

    Payment Methods: PayPal, credit cards, bank transfer
    Shipping: 10-20 business days by international mail
    Shipping Cost: from $10 (economy) to $95 (express)
    Warranty: factory warranty
    Technical Support: included in price

    Final Assessment
    Balanset-1A constitutes an ideal solution for organizations striving to implement an effective equipment balancing system without significant capital expenditure. The device makes accessible access to professional balancing, enabling small companies and service centers to provide services at the level of large industrial companies.
    The combination of accessible price, ease of use, and professional functionality makes Balanset-1A an essential tool for modern technical maintenance. Investment in this device is an investment in equipment reliability, reduced operating costs, and increased competitiveness of your business.

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