L’Atelier de Cédric @ Studio Bleu avec Bruno Guermonprez Directeur Marketing @ Impulse! / Universal Music France Impulse! is an American jazz record company and label established by Creed Taylor in 1960. John Coltrane was among Impulse!’s earliest signings. Thanks to the consistent sales and critical kudos generated by his recordings, the label came to be known as « The house that Trane built ».